FORT PIERCE, FL, AND OAKVILLE, ON (May 23, 2023) — Since the birth of the MuscleTech® brand on October 1, 1995, it has expanded distribution into over 125 countries and become one of the most trusted sports nutrition brands in America. The company is proud to announce its forthcoming partnership with SportLife Distribution, a leading distributor of performance-driven products. This collaboration marks a significant milestone for MuscleTech®, positioning the brand for exponential expansion within the vitamin health channel across the United States.
SportLife Distribution’s extensive reach in the sports nutrition industry makes it the ideal strategic partner for MuscleTech®. By leveraging its robust distribution network, MuscleTech® aims to rapidly scale its market presence for new innovations while solidifying its momentum as the fastest growing legacy brand in the supplement industry.
“We couldn’t be more excited to partner with such an iconic and legendary brand such as MuscleTech®. Aside from being one of the pioneers of sports nutrition, SportLife Distribution was most impressed with the new and innovative products and ingredients the team at MuscleTech® was willing to let us get a sneak peek at. While we can’t let the cat out of the bag just yet, our sales team is itching to get their hands on what’s coming down the pipeline. We know our retailers all across the United States look to us to be market leaders in offering the most cutting-edge options in the marketplace and allowing them a jump start on the rest of the retail segment. MuscleTech® is giving us this edge and an opportunity to continue to build their brand legacy and a new chapter as a leading brand here in the US,” says Mike Rossman, CEO of SportLife Distribution.
With this partnership, MuscleTech® gains unparalleled access to thousands of supplement stores and gyms throughout America that cater to serious fitness enthusiasts. By seamlessly integrating its offerings into these exclusive establishments, MuscleTech® can effectively connect with its target audience and showcase its cutting-edge sports supplements.
The collaboration with SportLife Distribution not only opens doors to new markets but also amplifies the MuscleTech® brand’s ability to commercialize new innovations and further support its future research and development initiatives.
“Since October 1, 1995, MuscleTech® has fueled bodybuilders and other athletes with Supplements that WorkTM! Our products are made with the highest quality ingredients in the world, and the company is dedicated to continuously researching, developing, patenting, producing and globally marketing the most effective sports supplements to help people achieve their personal fitness goals,” says MuscleTech® Associate Director Scott Welch.
To find more information about MuscleTech® products, visit www.muscletech.com or follow the brand on Facebook®, Twitter®, Instagram® and TikTok® for product and athlete information, news and updates, diet and training tips, special promotions and more.