MuscleTech® to Showcase Latest Innovations at FIBO 2023, Europe’s Largest Fitness Festival

MuscleTech® to Showcase Latest Innovations at FIBO 2023, Europe’s Largest Fitness Festival

Cologne, GERMANY  and Oakville, ONTARIO (April 12, 2023) - The MuscleTech® brand ( will return to FIBO,  the leading international trade show for fitness, wellness, and health, for the first time in five years. The show, which attracts more than 150,000 global visitors and 1,000 exhibitors from across the world, takes place in Cologne, Germany from April 13-16.

As a brand that has been at the forefront of active nutrition for over two decades, MuscleTech is excited to showcase its products and meet with fitness enthusiasts from all over the world. Fresh off the heels of a successful brand reintroduction last December at the Olympia in Las Vegas and subsequent events like the Los Angeles Fit Expo and Arnold Sports Festival USA, MuscleTech is excited to return to its global roots post-pandemic at the Exhibition Centre in Cologne. You can find the brand at Hall 10.2 Booth D71.

Visitors to the MuscleTech booth will have the opportunity to meet two of the most hardcore and dedicated athletes in the sport of bodybuilding- Blessing "The Boogieman" Awodibu and Sean "LDV" Lodovica, who will be on hand to share some pro tips, take pictures, and sign autographs.

"FIBO is like the Mecca of Fitness Expos!, said Awodibu.“ I am excited about being back in Cologne with Team MuscleTech and to connect with fans that love bodybuilding as much as I do. The Boogie Man is coming Cologne!" 

There’s also the opportunity to take part in MuscleTech’s famous Chin-Up Challenge and grab your very own MuscleTech Sling Bag, just for entering. The brand will also be giving away limited edition FIBO German tee-shirts and samples of its ground-breaking Amino Build and NitroTech products to those who stop by the booth.

MuscleTech has been a household name in the fitness industry for over 25 years, with products available in over 100 countries, and in Europe itself for more than two decades, it's only appropriate that MuscleTech makes its euphoric return to FIBO 2023 as it prepares to leave its mark on this year’s festivities.

"MuscleTech was born out of an obsession to redefine the limits of science and human potential," says Brad Bernard, Director, Global Media & Brand Communications "We're thrilled to be back at global events like FIBO now that the pandemic is behind us. It's a great opportunity for us to showcase our innovative products and connect with our loyal customers."

Since October 1, 1995, MuscleTech® has fueled bodybuilders and other athletes who want to raise the bar, helping to optimize human performance. MuscleTech® supplements are made with the highest quality ingredients in the world, and the brand is dedicated to continuously researching, developing, patenting, producing and globally marketing the most effective sports supplements to help people achieve their personal fitness goals.

To find more information about MuscleTech® products, visit or follow the brand on Facebook®, Twitter®, Instagram® and TikTok® for product and athlete information, news and updates, diet and training tips, special promotions and more.