One of the featured products of MuscleTech’s rebrand is our new Grass-Fed 100% Whey Protein, sourced from primarily pasture-raised dairy cows without the use of growth hormones. It’s non-GMO, ultra-pure and loaded with ingredients to feel good about.
But before we boast any further about Grass-Fed 100% Whey Protein, available at Sam’s Club in Triple Chocolate and Vanilla, let us opine about the benefits of protein and why grass-fed may be the way to go for you.
What is Protein?
Protein is one of the most important macronutrients we all need to consume daily, because it helps us support lean muscle recovery from our rigorous training and fitness lifestyles. In fact, our muscles are made up of the amino acids that we get from the protein we eat. What’s more, only protein supplies these “building blocks”. You won’t get them from any other sources such as the carbs or fats in your diet. Speaking of food, there are plentiful food choices that supply protein such as lean meats, fish, eggs, legumes, tofu, and milk. You can also get your protein from a convenient supplement powder.
How Much Protein Do We Need?
In order to ensure proper recovery, you’ll need to supply your muscles throughout the day with key amino acids to drive the muscle-recovery process.1 As for how much protein you need on a daily basis, according to the International Society of Sports Nutrition, an overall daily protein intake in the range of 1.4–2.0 grams of protein per kilogram of body weight per day is sufficient for most exercising individuals wishing to support lean muscle gains.2 For practical purposes, this works out to about one gram or protein per pound of body weight per day for athletes and fitness enthusiasts alike. So, if you weigh 150 pounds, you should be taking in about 150 grams of protein daily at a minimum, spread throughout the day.
The Convenient Whey To Get Your Protein
It takes time to prepare high-protein foods each day. So, no matter how much you love steaks, you’ll soon get tired of preparing them, and you can only handle so much bland tuna before your taste buds succumb to monotony and boredom. That’s why a good whey protein supplement, engineered to be a tasty addition to your diet, is something you may look forward to each day. Whey protein is the one of the best protein sources currently known. This dairy-derived protein is a classic staple for many people because it features a complete source of all the essential, dispensable, and conditionally essential amino acids your body can use to maximize recovery and build serious lean muscle gains.2,3 In fact, whey protein is sought after by various athletes, fitness enthusiasts, and active-lifestyle protein pundits who want the highest caliber amino acid source with the maximum biological value (BV) – a measure of how well a protein is absorbed and assimilated into the body. Indeed, whey protein tips the BV scale, with an outstanding score of 104.3
Grass Fed Cows?
These days, people not only want to feel good about what they’re putting into their body, but they also want to ensure that the food they consume was raised ethically and as naturally as possible. That’s why grass-fed whey protein is catching on with many customers and is becoming quite the phenomenon. Ultimately the quality of the milk used to generate the whey protein you consume is a result of a confluence of many factors converging right from the beginning, starting with a healthy and happy cow. Various factors including the breed of the cow, environmental conditions used to raise the cow, and ultimately the quality of the food used to feed the cow all play into the quality of the whey you consume.4 Furthermore, cows that are permitted to forage and feed on naturally occurring grass as part of their upbringing are generally considered to be more ethically treated, which is something certainly worthy of praise.
Realizing that customers are looking for, and demanding a high-quality whey protein from grass-fed cows, the MuscleTech research and product development team set out to formulate a top-notch product they call, Grass Fed 100% Whey Protein. Every serving delivers 20 grams of protein exclusively derived from whey, sourced from cows fed a nutritious diet, including grass and other forage. This yields a protein which is rich in naturally-occurring BCAA – delivering over 4 grams of combined L-leucine, L-isoleucine, and L-valine per serving. What’s more, the cows used to produce the whey protein in this formula were not injected with hormones, steroids, or growth enhancers. It’s even non-GMO, and free-from artificial colors and flavors. So, you can feel confident about what you’re putting into your body every day. The protein mixes up smooth with no clumps because it has been specially instantized. Finally, its gluten free and made under strict cGMP standards, so you know you’re getting a superior product.
- Kerksick C et al., International Society of Sports Nutrition Position Stand: Nutrient Timing. Journal of the International Society of Sports Nutrition. 2008; 5:17
- Ralf Jäger et al., International Society of Sports Nutrition Position Stand: protein and exercise. Journal of the International Society of Sports Nutrition. 2017; 14:20.
- Hoffman JR, Falvo MJ. Protein – Which is best? Journal of Sports Science and Medicine. 2004; 3:118-130.
- National Research Council (US) Committee on Technological Options to Improve the Nutritional Attributes of Animal Products. Designing Foods: Animal Product Options in the Marketplace. Washington (DC): National Academies Press (US); 1988. Factors Affecting the Composition of Milk from Dairy Cows. Available from: https://www.ncbi.nlm.nih.gov/books/NBK218193/