PRESS RELEASE

KVSH RACING TO “TRIM DOWN THE COMPETITION” IN 2014 AND 2015 WITH HYDROXYCUT

Hydroxycut Racing - TEAM UNVEILS NEW LIVERY

TEAM UNVEILS NEW LIVERY

Barber, AL – March 17, 2014 – KVSH Racing announced today that its Indy 500 winning sponsor, HYDROXYCUT, has been named primary sponsor of the No.11 entry piloted by four-time series champion Sebastien Bourdais for seven events during the 2014 Verizon IndyCar Series season. In addition HYDROXYCUT, the country’s No. 1 selling weight loss supplement Brand, will be the “co-primary” sponsor for the 2014 Indianapolis 500 as the team defends its title.

"Having HYDROXYCUT, a world class brand that’s been chosen by millions, back on board with us long term is the last piece of the puzzle for our assault on the 2014 championship,” said KVSH Racing partner James “Sulli” Sullivan. “All signs point to the fact that we are positioned for a banner year with Bourdais in the cockpit of the HYDROXYCUT Machine.”

KVSH also unveiled the new livery of its championship contender, the “HYDROXYCUT Machine” to the media at IndyCar’s annual Spring Training weekend, held this year at Barber Motorsports Park. Fans can check out images of the Hydroxycut machine unveiling on Instagram: “OfficialKVSHRacing”

“I am so pumped to be driving the HYDROXYCUT Machine this season,” Bourdais said. “This team was No. 1 at the Indy 500 last year and now has primary sponsorship from the No. 1 selling weight loss supplement brand in the country. One thing is for sure, I certainly will not be overweight heading into the Verizon IndyCar season opener at St Petersburg!”

“Hydroxycut is proud to partner with proven winners KVSH Racing and Sebastien Bourdais. The ‘HYDROXYCUT Machine’ livery is fierce and commanding – fitting for the reigning Indy 500 champions!” said Vito Sanzone, Chief Marketing Officer for Iovate Health Sciences – the makers of Hydroxycut.

The HYDROXYCUT Machine will campaign the 2014 IndyCar Series season opener at St. Petersburg, March 30 as well as: Barber Motorsports Park on April 27, Texas Motor Speedway on June 7; the Toronto double-header on July 19-20, and Sonoma Raceway on August 24. In addition, Hydroxycut will serve as primary sponsor for the super-speedway events at Pocono Raceway, July 6 and the season finale at Auto Club Speedway in Fontana, CA on, August 30.

Mistic Electronic Cigarettes will be the primary sponsor for the 7 remaining events in 2014 as well as the co-primary sponsor for the 2014 Indianapolis 500.

About Hydroxycut

Hydroxycut, America’s No. 1 selling weight loss supplement Brand, offers an array of powerful weight loss formulas such as Pro Clinical Hydroxycut, Hydroxycut Hardcore, Hydroxycut Hardcore Elite, and the most advanced super thermogenic available today – Hydroxycut SX-7. Hydroxycut has helped countless individuals reach their weight loss goals, and is a brand that has been recognized for 18 years. It really works! - For more information about Hydroxycut visit www.hydroxycut.com .

About KVSH RAcing

KVSH Racing is led by successful venture capitalist Kevin Kalkhoven, 1996 CART IndyCar World Series Champion Jimmy Vasser and sports marketer James "Sulli" Sullivan. For more information about KVSH Racing visit: kvracingtechnology.com; Twitter: @kvracing; Facebook: www.facebook.com/kvracingtechnology; Instagram: OfficialKVSHracing

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